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Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986
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Citation

Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


Research papers

A comprehensive view of current approaches to media research

Until recently, media research has been pretty much synonymous with readership research, audience measurement and ratings, and this is where the bulk of research funds have gone. But ultimately the more significant aspect is the measurement of...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Michael J. Naples
June 15, 1986
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Citation

Naples, M. J. (1986a, June 15). A comprehensive view of current approaches to media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
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Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

The changing pattern of European agriculture

This paper describes the scale of European agriculture and the changes that have occurred especially over the last decade. The original Mansholt plan for the development of the Common Agricultural policy has achieved virtually all of its objectives....

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David J. Corbett
June 15, 1985
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Citation

Corbett, D. J. (1985a, June 15). The changing pattern of European agriculture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-european-agriculture


Research papers

Decision making in a changing environment (French)

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
September 2, 1979
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Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research papers

Decision making in a changing environment

The authors of this paper consider that they encountered the challenge during the Seventies and that it is appropriate for them to recount their experience for the benefit of those of their fellows who have not been confronted with it as yet. Apart...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Barjanski, Jean-Philippe Faivre, Jean-Paul Frappa
June 15, 1979
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Citation

Barjanski, Faivre and Frappa (1979a, June 15). Decision making in a changing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment


Research papers

Treatment patterns in a changing world

This paper is about the changing market for pharmaceutical products and the response required from the market researcher when he must place his work in a future context. Various other authors will speak in considerable detail about specific aspects...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: John Poulson
June 15, 1979
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Citation

Poulson, J. (1979a, June 15). Treatment patterns in a changing world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/treatment-patterns-in-a-changing-world


Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979
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Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-research-in-the-u-s


Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979
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Citation

James, B. (1979a, February 01). The multinational pharmaceutical industry until 1990. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-multinational-pharmaceutical-industry-until-1990